I haven't been keeping close tabs on this thing, as I do not buy cards when they are first released and I don't need to upgrade for a good while, but I have to say that I didn't expect it to be quite this beastly. It's very strong as a single card, but just as in the 6900 series, it becomes a fire breathing monster in Crossfire. It seems to stand up quite well to the $700 dual-GPU supercards and obliterates the GTX 580 SLI figures. I'll be curious to see how close the 7950 comes to the 7970 down the road. I've read AMD may lower the price of the 7970 to $475, but I'm sure it will still be priced gouged right back up to an insanely high price for awhile.