The embargo on Vega benchmarks ends on August 14th. I've been looking at analysis of the cards versus nVidia's cards, and while its looking like Vega falls short of enthusiast expectations, the real story is that the RX Vega 56 may be a direct answer to the GTX 1070 in both performance and cost. http://www.techradar.com/news/leaked-amd-radeon-rx-vega-56-benchmarks-pegs-it-as-a-gtx-1070-killer I've noticed this with a lot of hardware media acts like we are all using 1080Ti cards, but most people will not spend that kind of money on a graphics card. If you look at Steam's hardware survey, the original 1080 doesn't even crack the top ten of most used DX12 cards. I think AMD is smart not bleeding money trying to unseat nVidia at the top, when that is not even a large piece of the pie. The strategy of being competitive on performance and value has certainly been very positive so far with Ryzen and Threadripper. Its going to be much harder to do the same thing in the graphics market, but I think its smarter than trying to unseat the industry leader by focusing on the 1% enthusiast market.