I bought 3 movies on Blu-ray today, Blue Velvet, Drive, and The Tree of Life. I got a complimentary Amazon Instant Video rental of The Tree of Life while I wait for these movies to be delivered (probably a week or so since I picked the free/slowest shipping option, and Drive isn't going to come out for a few more days). I just happen to be a massive Terrence Malick fan, and he makes just the type of movies that take full advantage of a home theater, with considerable attention donated towards visual artistry and photography and audio quality. I followed the link to my movie and tried it out. It hit a cap of 480p right away and never rose above it. I discover that I have to run it directly through an internet HDTV or own a Roku device or Tivo bullshit and must register the device to get HD quality. In short, I can't watch what is probably the most beautiful movie of the past year through this service at a resolution higher than 480p unless I buy yet another device just to accommodate this stupid service (that will NEVER happen, I assure you). So amazon is off my list of potential alternatives to netflix. It's no good to me if I can't get HD quality. How lame.